• OPTIMIZATION is king. Resources get wasted, budgets vanish, and nothing really moves the needle without it. Data-driven decisions aren’t optional – they’re the backbone of every marketing strategy.
• Your consumers are people, not robots. Craft every communication with that in mind. Separate messaging into engagement, education, and sales – and remember, authenticity wins.
• If your conversion funnel isn’t optimized, people will NOT stick around. A 10-second delay in the purchase flow can lead to an 80% drop-off. Speed and simplicity aren’t just nice to have – they’re make-or-break.
• Retention > Acquisition. Acquiring new users is expensive, but keeping them is priceless. A 5% increase in retention can boost profits by up to 95%. Focus on the experience after the first click.
• Small experiments drive BIG wins. Don’t wait for the perfect campaign. Run small, fast tests, and iterate. The best growth comes from continuous learning – not giant, risky leaps.
• Virality is unpredictable – but communities are not. Build for the long term by engaging and creating community. Word of mouth still crushes any paid ad when the connection is real. Strong relations create long lasting bonds.